DKNY

Fall 2015 New York Fashion Week Runway Show

 

CREDITS

Art Direction: Shehan Abrahams


The ‘New York is…’ concept was brought to life by the LED backdrop populated live by fans tweets completing the sentence about what New York means to them.


This was a successful way to engage fans – even though they may not have got a private invitation to attend the show, they could feel a part of it.